In recent years, national policies have been relaxed, and many overseas brands have entered China's huge consumer market. At the same time, consumers' quality requirements for imported products are constantly improving. Imports are growing rapidly, and of course attracting many distributors.
At the same time, the homogenization of local brands is serious. In the face of many imported brands, how to choose products can avoid falling into the big pit:
1. To develop a mature imported brand to introduce imported brands, we must first make a certain inspection of the brand. If we choose some foreign niche brands, we must carefully examine the performance of the local market. If the performance is not satisfactory, we must carefully Consider its potential for development in the domestic market. Choosing to develop a mature imported brand, the brand itself has accumulated a certain influence.
2. There are many brands or categories of imported brands with unique selling points. To highlight the value of the brand, the key lies in the unique selling points of the brand or the category in the Chinese consumer market. The differentiated value can attract consumers' attention. Such as the United States Aveeno, Bonami, Japan Kao, Germany Shiba, Frosch, etc., otherwise it is difficult to promote even if there is a hard quality.
3, the brand agent should be clear due to the emergence of a variety of business structure changes in the Chinese market, coupled with the increasing cautious attitude of the brand on the brand management, began to change the brand agent, which also led to confusion of the agency authority of some imported products, the brand The development has also been hampered.
Therefore, it is necessary to clearly understand the ownership of the brand's current agency rights when selecting products.
For example, in October Frosch of Germany licensed the brand to Zhuhai Meiyan. At this time, dealers should keep abreast of the information on brand proxy replacement and be prepared.
At present, there are many kinds of imported brands, so it is easy to mix and match. When choosing products, be cautious and avoid falling into the pit.
When choosing an imported brand, we must pay more attention to the agent and choose an imported brand agent with advanced management system and professional sales team.
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